
"Have you ever seen something which you know you just have to have? Something you see and immediately you know that it has to be yours and you won't stop thinking about it until you have it? That feeling inside you get when it just penetrates you and says Look at Me, and you really want it?"
Ok, so that may sound somewhat contrived and obvious when you read it, but it's all in the delivery and having the confidence to get away with it.
Embedding commands into text and speech is a common device though, and people do pick up on the commands subconsciously. You can imagine it therefore obviously used a lot in advertising, internet marketing, landing pages, etc...
Anyway, that's just a taster for now. We'll explore more over the coming days, including how commands and phrases can also be anchored.
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